Every year since 1941, the American Dental Association and dentists across the nation have focused on the oral health of America’s children during the month of February. What started out as a small local initiative in Cleveland, Ohio, has grown into a nationwide effort to help children and their caregivers improve their oral health routines through educational and entertaining events and materials. Each year, a new campaign slogan and focus is chosen; this year’s is: “Brush your teeth with fluoride toothpaste and clean between your teeth for a healthy smile.”